Search Engine Optimisation Overview
What is Search Engine Optimisation?
Search engine optimisation (SEO) is a form of internet marketing that involves tools, processes and techniques to get your website and its individual pages listed effectively in major search engines including Google, Bing and Yahoo. An effective SEO strategy will help get your business website listed on page 1 of Google and get more quality visits to your website.
How Search Engine Optimisation Works
Search engines have “spiders” that crawl your website looking at your content. What these “spiders” discover on your website will determine where your website is listed in search engines. For example if the spider finds content on the different types of apples you sell, when someone searches for information on apples your website page on apples will be listed.
Search Engine Optimisation: Three Key Elements
- Content: Good content drives search engines and when your site offers valuable content mixed with a few quality keywords then your website is more likely to be ranked well in search engines. Content is the most important element of SEO strategy.
- Website Design: When your website has a simple user friendly design, that offers easy navigation and good architecture, then you are on the correct path to an effective SEO strategy.
- Meta Tag Data: Titles and description of your website page in the Meta tag data is an important element in SEO. Well written Meta data will help the search engine user click and visit your website.
There are other more technical elements to SEO, but in a nutshell good well written content, simple site design and accurate Meta data will get your site a high ranking in search engines.
Why Search Engine Optimisation?
A good SEO strategy is a long term tactic that will improve rankings in major search engines, which will result in more visits of potential customers to your website.
With an effective SEO strategy your website can enjoy the many benefits of SEO and continued growth in visitors over a long period.
Check out our Search Engine Optimisation Packages.