Advantages of Internet Marketing
Internet marketing is becoming increasingly popular in South Africa. Many companies are starting to question whether spending large marketing budgets on radio, TV and print are delivering the required results. With this in mind more and more business realise the importance of internet marketing because of the following advantages.
Internet marketing costs less than traditional marketing. There are no printing cost, production costs or need for a voice over artist.
Have a look at the cost of internet marketing
With internet marketing you get to your potential customer. Online marketing campaigns can be drilled down to geographic region, age, race, gender, interests and even marital status. With internet marketing you only expose your offer/advert/brand to people who you want to see it.
With an online presence you can market to anyone and are not restricted by boarders. Your internet marketing campaign can be shown to local and international customers.
The effectiveness of internet marketing can be tracked effectively. You can statistically measure how effective your online marketing campaigns are performing, how much traffic you are getting, how often your campaign has been seen, how may sales/enquiries you have received and what the cost per sale/lead is. This can be done in real time.
The fact that internet marketing performance can be tracked so well allows you to adapt and change your online campaign quickly and ensure even better results. If one advert is not doing well, change it to an advert that is performing.
All Day Every Day
Internet marketing can be run 24 hours a day, 7 days a week. If your customer is online, then you can ensure they see your online campaign. Online marketing is a medium that never stops performing.
As more and more people gain access to the online environment, via laptops, tablets and smart phones, internet marketing will play a vital role in every business.
View our internet marketing packages.