Conversion optimization is an extremely effective way to grow profits for a web based business. A conversion occurs when a visitor to your website takes action to go beyond just viewing a site. The visitor becomes a “conversion” when they...
The Internet Age is in full swing. At the end of 2012 there were 8,2 million internet users in South Africa and this number is predicted to grow to over 13 million internet in 2013 according to a survey published by World Wide Worx. Many...
Social Media Marketing is the practice of generating attention and website visits though social media sites such as Facebook, Twitter and LinkedIn. Social media has the ability to build brand awareness and often results in higher levels of...
Email Marketing is one of the most cost-effective ways to communicate your products and services to customers or prospective customers. Email marketing and newsletters are a vital slice in you marketing and helps to keep you company top of mind...
Google AdWords, also known as Google Pay per Click (PPC) or Google Cost per Click (CPC) – is a highly proficient way to target customers and is the most cost effective online marketing channel available in South Africa. Google’s advertising...
A well thought out Search Engine Optimisation strategy is without doubt the most vital element for any website and internet marketing campaign. In brief, Search Engine Optimization (SEO) is the method of increasing the visibility of a website and...
