5 SEO Essentials for your Website
Each year brings about new challenges and changes to Search Engine Optimisation (SEO) and it can be difficult to know what SEO elements are still important.
Below we discuss what SEO elements are critical for your website in 2014.
Blog with fresh quality content
Most websites have a blog, however just having a blog does not make your website SEO friendly. Your website blog needs to feature information about your products and services. You want content that makes your website the authority on the subject, services and products you provide. For effective SEO, content must be well written, informative and easy to understand. Do not copy content from other websites.
Keywords in Content
When writing SEO content for your website it is important to incorporate the right keywords. If you are writing about internet marketing, be sure to use the keyword(internet marketing), as well as variations of the keywords, such as online marketing in your content. How many keywords? There is no correct amount of keywords for SEO content. A good rule of thumb is to read the content out loud and make sure it reads naturally. If your content is well written and features a handful of the right keywords, then you are on the fast track to effective SEO for your website.
Search Friendly URLs
Make sure the names of your pages on your website use keyword rich URLs. An optimised URL helps search engines rank your site together with your intended keyword.
For example, if you write some SEO friendly content for your website on “changing a car tire”.
Then your SEO friendly URL should be like this www.yoursite.com/changing-a-car-tire or similar.
When creating SEO friendly URLs follow these guidelines:
- Keep the URL length under 100 characters
- Separate words with dashes
- Do not use numbers for keywords
Alt Image Tags
Most of us publish images on our website, yet do not know that images play an important part in successful SEO for your website. Make sure you give your images a good description to match the keyword and written content on the page.
Title tags are the clickable links that appear in the search results and play a major role in producing good SEO for your website. Include your keywords in your title tags and keep your SEO friendly title tag below 60 characters.
Keeping your website content fresh, well written and keyword rich are the first steps to good SEO results. These SEO tactics will positively influence your website ranking in search engines and get your website more visits.
Magooze is a leading SEO company offering some well-priced SEO packages. Contact us for all your SEO requirements.